I arrived into Geneva on the 8th November and was met at the airport by a good friend of mine... Omar (See below). This will be my fourth season in Val and will definitely be the most challenging to date. I have taken on the position of Dicks Tea Bar Manager and have three weeks to prepare the club before my staff come out. Omar is the manager of Dicks in Meribel and will be somewhat of my Yoda figure...
The drive up to Val starts from a small town called Bourg St Maurice which is around 30 minutes away. As I entered Bourg I could see a good layer of snow which I wasn’t expecting so early in the year. Hopefully this was a good omen for the season ahead.
Val d’Isère is an infectious place that draws me back year on year. The people are amazing and the lifestyle is second to none. My objectives for the season are to bring a fresh new feel to Dicks and to ski as much as possible.
For the next three weeks I had to get the club up and running. The main jobs were to finish the building work that has been going on over the summer and sort out the staff training.
We opened the club on Saturday 28th November. The image below is one of all the staff.
The opening night is always a baptism of fire due to fact that the place is really busy and its my staffs first night. Luckily everything went well and the feedback from everyone who attended was positive. I’m trying to take Dicks “Back to Basics” by lowering the prices and improving the service.
Fraser
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